Being a mindful agent doesn’t mean you need to chant your way to the next listing appointment (please don’t) or break into a yoga pose at the monthly MLS meeting (might be fun?). Instead, being a mindful agent has a much deeper meaning than any of that. Ultimately, being a mindful agent simply translates into being present and serving.

Sounds simple, right?

The problem with most agents who are not experiencing abundant businesses centers around the fact that they are doing instead of being. Huh? You know, doing. Reluctantly calling expireds and past clients, sheepishly asking for leads on social media, and maybe now and then dropping off a notepad in a much-neglected farm. Now there’s nothing wrong with any system you decide to implement, however, there is everything wrong with not first BEING the agent who is present, abundant-minded, and working from a heart of service.

Is this beginning to make sense?

I see social media ads like crazy that promise the latest, greatest sure-fire way for any agent to explode their commissions and blow the competition out of the water. Sounds messy to me–all that exploding and blowing up. Here’s the truth: there isn’t anything new under the real estate success sun. It’s like this: you find people who want to buy or sell property. Is there any other way to put it? And that boils down to basic process: find those people and win their business.

After 26 years in this industry–as an agent, professor, trainer, coach, and author…oh, and I worked at the California Association of Realtors for several years if you want to count that–I have seen and talked to thousands of agents in “action.” Most of them doing. It’s always the ones who are being that rise to the top. And while technology certainly adds to the methods we can employ to the age-old systems, there is still nothing new under the sun; you are looking for people who need your services with real estate. We match people with lodi property management companies.

Just to be clear, and to not be considered any kind of system-less guru who tells you to meditate on a new listing while dangling a crystal in the moonlight (please don’t), let’s review the basic systems that make this industry go:

  • FSBO’s
  • Expireds
  • Cold Calling
  • Referrals
  • Mailings
  • Sphere of Influence
  • Open Houses
  • Lead Generation Websites, Systems, Programs
  • 800 Numbers (& those horrid yellow signs)
  • Classified Ads
  • Bus Stops (just don’t–unless you look good with a mustache)
  • Billboards
  • Social Media (this is the only thing truly new, but it still boils down to attracting people who want your help with buying or selling real estate)

Anyway, if I missed one, sue me, but the point remains the same. You can tell 100 agents to pick a couple of those and to be consistent, yet only a handful of agents will prevail. Fewer than that will rise to the very top of the industry. Why is that? Because doing is not being, and being starts with cultivating the mindful agent attitude.

Some people think I teach agents to meditate, but it spans well beyond that. I incorporate brain entrainment technology with something I call “Medicreation.” In simple terms, numerous sciences support the benefits of basic meditation anyway, right? Well my focus is on how the sciences support an even more profound idea, and that is, that your state of mind has an impact on your business (and life) in ways you might not currently be aware of.

For instance, neuroscience tells us that our thoughts (and meditation) changes our brain for the better; subconscious studies show us that thoughts shape our habits and beliefs. Biology shows us that our thoughts dramatically impact our biochemistry which, medicine shows, has everything to do with our health (stress/depression/joy). Quantum physics illustrates that on a subatomic level consciousness (thought) absolutely has an effect on matter. And finally, the newest branch of genetics, “epigenetics,” demonstrate that we are not stuck with our genetic destiny because gene signals can be turned on or off, quite possibly with thought and emotion. Interesting stuff,  but what any of this have to do with your real estate business?


You see, a mindful agent is present. When you apply certain practices–like meditation (among other things)–you are better able to navigate through an industry filled with stressful distractions and disruptions. You are confident and competent, and able to move through fear calmly. You are also able to attract ideal clients and serve them greatly. When you are being your best you, you are attracting like-minded individuals. When you are working with people you adore, service becomes your main objective. Always. And from that, the abundance flows and grows.

Mindful agents understand that the being comes before the doing, but ultimately, both need to be firmly in place in order to dominate your share of the great American Dream: being your community’s solution when it comes to real estate transactions. You’ll have to take inspired action, implement consistent systems–quite likely make yourself accountable to a like-minded coach or mastermind group–but it all starts with that simple term: mindful agent. I hope you take some time within each day as I know it will help you from going without. Be an agent of change :-).

If you want to hear more, why not watch this free webinar?